BUYING FORZANI GROUP LTD.!!!!!

Canadian tire wants to have the majority of the sporting goods. To do this Canadian Tire has bought Forzani Group Limited for $771-million cash. Right now you are probably thinking “Who is Forzani Group Limited”.  This company use to own a huge amount of sporting stores. The sporting stores that they use to own are:

·         Sport Check                

·         Sport Mart                  

·         Atmosphere                

·         National sports           

·         Athletes World           

·         Nevada Bob’s Golf     

·         Hockey Experts           

·         S3                                

Canadian Tire now owns all of these sporting stores. They had a total of 500 stores that Canadian Tire now owns. This now allows Canadian Tire to have a larger target market. They can now target 18 to 35 year old demographic.  Now Canadian tire has general sports stores and more target sports stores like Hockey Experts and Nevada Bob’s Golf.

Was Canadian tire buying Forzani group Ltd. the right move?